Retail is changing


And so should the approach towards loyalty programs. Retailers need a system that will attract new customers and earn their loyalty, while at the same time increase their basket size and optimize prices towards higher profits.


In this paper, we will examine 7 business cases of using an AI supported by real world evidence. We have tested the SO1 Engine AI with some of the leading German and US retailers in rigorous split tests with hundreds of thousands of customers. On average, the AI targeted promotions achieved 15.8% increase in revenues and 36.4% in profits.


Have a look and consider how these use cases can be applied to your business.