The Future of Retail

In the middle of Berlin, we are crafting the future of retail, so that retailers can optimize the promotions they offer their customers. The artificial intelligence we have developed is based on cutting-edge machine-learning algorithms. It analyzes customers’ purchase histories and calculates the right inducement (the combination of product, discount and time) that will as efficiently as possible persuade a customer to buy a product.

Our team comprises leading machine-learning experts, developers of real-time applications, as well as strong management with experience in the industry. For our employees, SO1 is more than a job – it’s their passion and fascination, for which SO1 provides a home.

SO1 is supported by leading tech investors.

So1 Berlin

Management

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Founder & CEO

RAIMUND BAU

MBA. Economist. Former brand manager and market researcher at Henkel.

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CPO

MAGNUS AUFSCHILD

Computer scientist. 10 years experience in consumer marketing and SaaS models in various start-ups.

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Founder & Chief AI Officer

DR. SEBASTIAN GABEL

Physicist and Econometrician. 10+ years experience in building revolutionary deep learning and machine learning solutions for marketing personalization.

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VP Engineering

HENDRIK DA CRUZ

Computer scientist. 15 years experience in till technology at Diebold Nixdorf.

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VP Operations

STEPHAN VISARIUS

MBA. Economist. 15+ years experience in FMCG & loyalty card market. Former head of trade marketing at Mars and head of brand sales at Payback.

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Head of Finance

ALEXANDRA POMMER

Certified Management Accountant National and International and Controller (IHK), state-certified business administrator, 10+ years experience in Finance

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Head of HR

ANASTASIA KUDINOVA-KOCA

Lawyer, Teacher, Organizational Psychologist. 10+ years experience in labor law, HRM and building organizations.

Research partnerships

Data and Business partnerships