The Future of Retail

In the middle of Berlin, we are crafting the future of retail, so that retailers can optimize the promotions they offer their customers. The artificial intelligence we have developed is based on cutting-edge machine-learning algorithms. It analyzes customers’ purchase histories and calculates the right inducement (the combination of product, discount and time) that will as efficiently as possible persuade a customer to buy a product.

Our team comprises leading machine-learning experts, developers of real-time applications, as well as strong management with experience in the industry. For our employees, SO1 is more than a job – it’s their passion and fascination, for which SO1 provides a home.

SO1 is supported by leading tech investors.

So1 Berlin

Management

team_image
Founder & CEO

RAIMUND BAU

MBA. Economist. Former brand manager and market researcher at Henkel.

team_image
Founder, CPO & Chief AI Officer

DR. SEBASTIAN GABEL

Physicist and Econometrician. 10+ years experience in building revolutionary deep learning and machine learning solutions for marketing personalization.

team_image
CTO

MICHAEL MUCKEL

Seasoned tech leader with strong expertise in larger-scale data-driven businesses. Management positions in various tech startups and leading media companies.

team_image
COO

STEPHAN VISARIUS

MBA. Economist. 15+ years experience in FMCG & loyalty card market. Former head of trade marketing at Mars and head of brand sales at Payback.

Research partnerships

Data and Business partnerships