March 24, 2020
Automate Brand Tracking in FMCG with Machine Learning
FMCG retail is characterized by fast dynamics and aggressive competition. Retailers and...
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February 20, 2020
SO1’s Research Wins EHI Retail Science Award 2020
Science and research have always been at the core of all our...
February 4, 2020
Retail Tech Update #3: Why Shoppers Avoid Loyalty Programs
In the first issue of Retail Update in 2020, we'll learn about...
January 21, 2020
A Machine Learning Approach to Grocery Promotion
The common understanding is that AI is a black box that devours...
December 3, 2019
Retail Tech Update #2 — Why Nike Said Goodbye to Amazon
In this issue, we’ll take a look at how Nike said goodbye...
November 12, 2019
How Supermarkets Use AI to Land More Products Into Your Basket
You know the story — you stop at a supermarket after work...
October 28, 2019
How Retail Media are Adapting to the Digital Age
Global consumers are cheating on brands and flirting with new ones; a...
October 9, 2019
What does it take to manage projects at a dynamic startup
Managing and organizing in general have always been one of my favorite...
September 24, 2019
Retail Tech Update #1 — How Aldi Wins Hearts of its Customers
In the first Retail Tech Update, we will take a look at...
September 12, 2019
Transforming shopping history into customer insights
Reading customers' minds is not easy. But with so many unique lifestyles,...
August 13, 2019
Let the data speak: Revealing market structures in FMCG retail to drive demand
Online and offline retailers in the FMCG market must regularly make decisions...
August 8, 2019
Discovering valuable intelligence in raw shopping data using Attribution+
A well-established loyalty program has many advantages, among them is the ability...
July 15, 2019
Building a learning culture — How we share our knowledge and grow
Today, I’m meeting with Geoffrey (Machine Learning Research Engineer) and Patryk (Software...
April 25, 2019
Helping a retailer to personalize offers on 2 newly introduced digital channels
The retailer The leading regional drugstore chain (> 170 stores) offers a variety...
April 16, 2019
Employee individualization: How diversity improves culture and results
During my time studying for my bachelor degree, I have become completely...
April 2, 2019
How AI manages CPG’s couponing budgets more efficiently
Retailers, brands and couponing providers share a common challenge: how to best...
March 27, 2019
The digital nomad — The freedom to work from everywhere
February 18th, 2019: I boarded my flight from Berlin-Tegel to Cape Town...
March 18, 2019
The SO1 Supermarket Gym – What’s next
Applying the SO1 Supermarket Gym in software integration projects and upcoming research...
March 8, 2019
The SO1 Supermarket Gym – Fundamental Research
In our previous blog posts, we introduced the Supermarket Gym, a tool...
March 1, 2019
The SO1 Supermarket Gym – Data Generating Process & theoretical background
In the first part of this interview with Sebastian, our Chief AI...
February 24, 2019
The SO1 Supermarket Gym – simulating behaviors and choices
How SO1 simulates individual shopper behaviors and choices with the Supermarket Gym We’re...
February 19, 2019
My first days at SO1
My first days of a beautiful journey were full of excitement and...
January 8, 2019
How does SO1’s AI compare to Spotify’s?
Explaining latent properties — where meaning has no name Explaining AI is somewhat...
December 28, 2018
SO1 holds guest lecture on targeting AI for Sloan’s MBA program
Guest lectures are frequently used to connect the two worlds of science...
October 29, 2018
SO1 AI – leading technology for leading results in retail
Massive impact of AI for retail The importance of AI in marketing has...
September 28, 2018
Individual Discounts applied to anonymous customers
The retailer “Kaiser’s" was a traditional German supermarket chain that had more than...
September 18, 2018
How consumers respond to regular price promotions
When scanning through leaflets, do you really scrutinize all the offers or...
August 28, 2018
This is why our AI for Retail improves impact by +180%
Today, I looked at the recent numbers from one of our US...
August 27, 2018
5 easy steps to spot fake AI and Machine Learning – as a business person
AI is changing everything - from cars to grocery retail, it will...
August 9, 2018
Rule-based targeting versus an AI solution for email recommendations
The partner: The international company is one of the top providers of customer...