Transforming shopping history into customer insights
Reading customers’ minds is not easy. But with so many unique lifestyles, dietary trends, constantly changing preferences, and new brands introd...
September 12, 2019
August 13, 2019Let the data speak: Revealing market structures in FMCG retail to drive demand
Online and offline retailers in the FMCG market must regularly make decisions about assortment planning, product placement, category management, adver...
August 8, 2019Discovering valuable intelligence in raw shopping data
A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relation...
July 15, 2019Building a learning culture — How we share our knowledge and grow
Today, I’m meeting with Geoffrey (Machine Learning Research Engineer) and Patryk (Software Engineer) who have taken the time out of their busy day t...
April 25, 2019Helping a retailer to personalize offers on 2 newly introduced digital channels
The retailer The leading regional drugstore chain (> 170 stores) offers a variety of non-food and food products dominating the market for toiletrie...
April 16, 2019Employee individualization: How diversity improves culture and results
During my time studying for my bachelor degree, I have become completely obsessed with Diversity and Inclusion, which very quickly transitioned into m...
April 2, 2019How AI manages CPG’s couponing budgets more efficiently
Retailers, brands and couponing providers share a common challenge: how to best manage a limited promotion budget and prevent overshooting it when off...
March 27, 2019The digital nomad — The freedom to work from everywhere
February 18th, 2019: I boarded my flight from Berlin-Tegel to Cape Town International Airport, with a return ticket for March 19th. Nice holiday desti...
March 18, 2019The SO1 Supermarket Gym – What’s next
Applying the SO1 Supermarket Gym in software integration projects and upcoming research projects This is the last part of our interview series with Se...
- March 8, 2019
The SO1 Supermarket Gym – Fundamental Research
In our previous blog posts, we introduced the Supermarket Gym, a tool to simulate the shopping behaviour of individual customers. So far, Sebastian, o...
- March 1, 2019
The SO1 Supermarket Gym – Data Generating Process & theoretical background
In the first part of this interview with Sebastian, our Chief AI Officer at SO1(Segment of One), we introduced the Supermarket Gym, a tool to simula...
- February 24, 2019
The SO1 Supermarket Gym – simulating behaviors and choices
How SO1 simulates individual shopper behaviors and choices with the Supermarket Gym We’re often asked what distinguishes SO1 (Segment of One) from o...
February 19, 2019My first days at SO1
My first days of a beautiful journey were full of excitement and fascination for SO1, my new colleagues and this new life itself. So how it all starte...
January 8, 2019How does SO1’s AI compare to Spotify’s?
Explaining latent properties — where meaning has no name Explaining AI is somewhat of a challenge, because for most humans outside of our developmen...
December 28, 2018SO1 holds guest lecture on targeting AI for Sloan’s MBA program
Guest lectures are frequently used to connect the two worlds of science and the industry. Often, both worlds are far apart from each other as scientis...
October 29, 2018SO1 AI – leading technology for leading results in retail
Massive impact of AI for retail The importance of AI in marketing has grown immensely in recent years: according to Forbes Magazine, 86% of marketing ...
September 28, 2018Individual Discounts applied to anonymous customers
The retailer “Kaiser’s” was a traditional German supermarket chain that had more than 550 stores in three regions spread across Germany. The...
September 18, 2018How consumers respond to regular price promotions
When scanning through leaflets, do you really scrutinize all the offers or do you just search for the two or three products you usually buy to see if ...
August 28, 2018This is why our AI for Retail improves impact by +180%
Today, I looked at the recent numbers from one of our US retail clients we are serving through one of our partners. The SO1 Engine (developed by Segme...
August 27, 20185 easy steps to spot fake AI and Machine Learning – as a business person
AI is changing everything – from cars to grocery retail, it will bring improvements at a scale we have never seen before. Most CEOs and Managers...
August 9, 2018Rule-based targeting versus an AI solution for email recommendations
The partner: The international company is one of the top providers of customer intelligence solutions with worldwide business activities. It serves ov...
July 13, 2018Retail media + purchase history = boosting profitability
Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disrupto...
June 21, 2018Tech.Awards 2018 – And the winner is…
...still to be announced. But Retail Week has published its shortlist of finalists for the Tech. Awards which are part of the two day Tech. festival i...
June 13, 2018Analysis of model degradation for prediction of customer preferences over time and ways to fix it
Decision tree algorithm One of the machine learning approaches that we use at SO1 to predict consumer preferences makes use of decision tree algorithm...
June 11, 2018High Performance Computing in Java
This article analyzes the current state of Java and JVM support for high performance computing. The focus will be on optimizations based on hardware a...
June 8, 2018The grocery tech landscape 2018
Helping retailers grow with the latest technology The grocery retail market is becoming more and more digital- and data-focussed, attracting solution ...
May 14, 2018Continuous Improvements of Price Promotion KPIs via artificial intelligence
The retailer: The retailer is one of the leading German grocery discounters which has over five billion Euro yearly revenue and more than 2.000 stores...
April 2, 2018Applying AI to individualize loyalty card promotions in grocery retail
The retailer: One of the top 3 full assortment grocers in Germany The retailer is one of the top 3 German grocery retailers which has over 20 billion ...
December 17, 2017The future is “human” retail – the top 7 trends for customer centric retailers
To put it simply, today’s trends are tomorrow's normal. For now, though, real customer centricity and true 1:1 relationships between customers and r...
December 7, 2017So1 & Microsoft – Was it worth joining part of Microsoft’s Scale Up Accelerator?
When we first applied for the Microsoft Accelerator (https://www.microsoftaccelerator.com/) early this year, we didn’t have high expectations at all...
December 4, 2017The top 7 AI solutions for retail you shouldn’t miss
AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most p...
November 16, 2017How we taught brick & mortar tills to go online
So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at ...
September 21, 2017Weekly circular ads and couponing apps in 2017 – consumer, where art thou?
Inside the shoppers’ app arsenal Following my previous post: Besides “the internet”, what specific digital tools do consumers have at their disp...
September 11, 2017Grocery shopping in 2017 – consumer, where art thou?
In the brick-and-mortar retail industry it seems that everyone is largely self-absorbed and the focus is almost exclusively on the poor industry side,...
August 29, 2017How German retailers free themselves from price pressure by individual promotions
Once in a blue moon, a clear and unchallenged winner climbs the rostrum of economic success by revolutionizing an industry - as seen with Apple, Amazo...
August 21, 2017How AI-driven promotions outperform every other promotion form
Let's state the obvious: today's battle for a consumer's attention and share of wallet in the grocery retail industry is still fought with outdated pr...
July 17, 2017How Amazon plans to kill brick-and-mortar retail — offline!
At virtually every retail conference I went to in the past couple of years, I was witnessing more or less intense discussions with two conflicting sce...