Rule-based targeting versus an AI solution for email recommendations

The partner: The international company is one of the top providers of customer intelligence solutions with worldwide business activities. It serves over 1,200 organizations, among them 15 of the world’s 25 largest grocery retailers and thousands of retail brands. The task: For two years, the partner has provided...

Retail media + purchase history = boosting profitability

Retail media + purchase history = boosting profitability

Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disruptor is Amazon. Recently, Amazon announced its Amazon Marketing Services. AMS sounds friendly and down to earth, but given the history of Amazon's...

The top 7 AI solutions for retail you shouldn’t miss

The top 7 AI solutions for retail you shouldn’t miss

AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for anything via Google, how Facebook filters content on your news feed and...

How we taught brick & mortar tills to go online

How we taught brick & mortar tills to go online

So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail competitive with online. Personalization means the ability to offer consumers what they...

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