A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked questions about...
The retailer The leading regional drugstore chain (> 170 stores) offers a variety of non-food and food products dominating the market for toiletries, cleansers and health & beauty products in a large metropolitan area. As a traditional family-owned business, the retailer has acquired a large number...
Retailers, brands and couponing providers share a common challenge: how to best manage a limited promotion budget and prevent overshooting it when offering coupons to consumers? While the cost of distribution can be easily calculated, the cost of discounting (aka redemption) is difficult to predict. During...
The partner: The international company is one of the top providers of customer intelligence solutions with worldwide business activities. It serves over 1,200 organizations, among them 15 of the world’s 25 largest grocery retailers and thousands of retail brands. The task: For two years, the partner has provided...