February 18th, 2019: I boarded my flight from Berlin-Tegel to Cape Town International Airport, with a return ticket for March 19th. Nice holiday destination, some might think. Others might say: four weeks off – what a luxury. And both groups would be right – and...
Massive impact of AI for retail The importance of AI in marketing has grown immensely in recent years: according to Forbes Magazine, 86% of marketing leaders believe that artificial intelligence will revolutionize marketing by 2020. McKinsey recently analyzed the potential impact of AI per industry. The...
Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disruptor is Amazon. Recently, Amazon announced its Amazon Marketing Services. AMS sounds friendly and down to earth, but given the history of Amazon's...
The retailer: The retailer is one of the leading German grocery discounters which has over five billion Euro yearly revenue and more than 2.000 stores. The retailer has no previous loyalty card in place. Challenges: This retailer had previously focused on non-personalized mass marketing and...
The retailer: One of the top 3 full assortment grocers in Germany The retailer is one of the top 3 German grocery retailers which has over 20 billion Euro yearly revenue and more than 2.500 stores, being on average 1.000 - 1.500 sqm in size....
To put it simply, today’s trends are tomorrow's normal. For now, though, real customer centricity and true 1:1 relationships between customers and retailers are still wishful thinking. Very few retailers use all available tools and technologies to put the customer at the center of all...
AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for anything via Google, how Facebook filters content on your news feed and...
Once in a blue moon, a clear and unchallenged winner climbs the rostrum of economic success by revolutionizing an industry - as seen with Apple, Amazon, Google. In academic terms, this is often described as blue ocean strategy. But typically, most companies’ “smartest” moves are...
Let's state the obvious: today's battle for a consumer's attention and share of wallet in the grocery retail industry is still fought with outdated price promotion tools like circulars, coupons, FSI and the like. Tools that were invented in the last century and have neither...