Transforming shopping history into customer insights

Reading customers' minds is not easy. But with so many unique lifestyles, dietary trends, constantly changing preferences, and new brands introduced every week, it looks like retailers don't have any other choice. The good news is that with all the available customer data, it should...

How AI manages CPG’s couponing budgets more efficiently

Retailers, brands and couponing providers share a common challenge: how to best manage a limited promotion budget and prevent overshooting it when offering coupons to consumers? While the cost of distribution can be easily calculated, the cost of discounting (aka redemption) is difficult to predict. During...

Individual Discounts applied to anonymous customers

The retailer “Kaiser’s" was a traditional German supermarket chain that had more than 550 stores in three regions spread across Germany. The company history of Kaiser’s dates back to the 1880s. In the 1970s it was one of the biggest grocery retailers in Germany, but at...

How consumers respond to regular price promotions

When scanning through leaflets, do you really scrutinize all the offers or do you just search for the two or three products you usually buy to see if maybe they’re on sale this particular week? Take, for example, Nutella. Your kids love it and, let’s...

Rule-based targeting versus an AI solution for email recommendations

The partner: The international company is one of the top providers of customer intelligence solutions with worldwide business activities. It serves over 1,200 organizations, among them 15 of the world’s 25 largest grocery retailers and thousands of retail brands. The task: For two years, the partner has provided...

Retail media + purchase history = boosting profitability

Retail media + purchase history = boosting profitability

Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disruptor is Amazon. Recently, Amazon announced its Amazon Marketing Services. AMS sounds friendly and down to earth, but given the history of Amazon's...

The top 7 AI solutions for retail you shouldn’t miss

The top 7 AI solutions for retail you shouldn’t miss

AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for anything via Google, how Facebook filters content on your news feed and...

How we taught brick & mortar tills to go online

So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail competitive with online. Personalization means the ability to offer consumers what they...

Grocery shopping in 2017 – consumer, where art thou?

Grocery shopping in 2017 – consumer, where art thou?

In the brick-and-mortar retail industry it seems that everyone is largely self-absorbed and the focus is almost exclusively on the poor industry side, fighting for their existence, trying to prevent a meltdown due to e-commerce. Many companies nowadays are providing solutions with state-of-the-art technologies in...

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