Online and offline retailers in the FMCG market must regularly make decisions about assortment planning, product placement, category management, advertising, shelf design, and product categorization. These decisions directly influence the ability of retailers to acquire new customers, develop better relationships with them, and make important...
A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked questions about...
Retailers, brands and couponing providers share a common challenge: how to best manage a limited promotion budget and prevent overshooting it when offering coupons to consumers? While the cost of distribution can be easily calculated, the cost of discounting (aka redemption) is difficult to predict. During...
Applying the SO1 Supermarket Gym in software integration projects and upcoming research projects This is the last part of our interview series with Sebastian, our Chief AI Officer, on the Supermarket Gym. So far, we have covered: Part 1: Introduction to the Supermarket Gym – what it...
In our previous blog posts, we introduced the Supermarket Gym, a tool to simulate the shopping behaviour of individual customers. So far, Sebastian, our Chief AI Officer at SO1 (Segment of One), has explained the following: Part 1: Introduction to the Supermarket Gym – what it is and...
In the first part of this interview with Sebastian, our Chief AI Officer at SO1(Segment of One), we introduced the Supermarket Gym, a tool to simulate shopping behaviour of individual customers. One first step to utilize this tool is to generate data, which this part (edited for clarity...
How SO1 simulates individual shopper behaviors and choices with the Supermarket Gym We’re often asked what distinguishes SO1 (Segment of One) from other solution providers. One core aspect is our fundamental research work, which is closely tied to academic research. The following interview (edited for clarity...
Explaining latent properties — where meaning has no name Explaining AI is somewhat of a challenge, because for most humans outside of our development lab, the matrices of numbers don’t mean a great deal. So this post attempts a practical comparison. At SO1 (Segment of One) we operate in the...
Massive impact of AI for retail The importance of AI in marketing has grown immensely in recent years: according to Forbes Magazine, 86% of marketing leaders believe that artificial intelligence will revolutionize marketing by 2020. McKinsey recently analyzed the potential impact of AI per industry. The...
The retailer “Kaiser’s" was a traditional German supermarket chain that had more than 550 stores in three regions spread across Germany. The company history of Kaiser’s dates back to the 1880s. In the 1970s it was one of the biggest grocery retailers in Germany, but at...
When scanning through leaflets, do you really scrutinize all the offers or do you just search for the two or three products you usually buy to see if maybe they’re on sale this particular week? Take, for example, Nutella. Your kids love it and, let’s...
Today, I looked at the recent numbers from one of our US retail clients we are serving through one of our partners. The SO1 Engine (developed by Segment of One) optimizes in the weekly emailing for the client to its CRM database by individually selecting...
AI is changing everything - from cars to grocery retail, it will bring improvements at a scale we have never seen before. Most CEOs and Managers understand this and try to leverage that fact in order to get ahead of the curve in their market....
Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disruptor is Amazon. Recently, Amazon announced its Amazon Marketing Services. AMS sounds friendly and down to earth, but given the history of Amazon's...
Helping retailers grow with the latest technology The grocery retail market is becoming more and more digital- and data-focussed, attracting solution providers to offer innovations and new use cases. In order to not lose the overview, the recently published Grocery Tech Map 2018 can help...
The retailer: The retailer is one of the leading German grocery discounters which has over five billion Euro yearly revenue and more than 2.000 stores. The retailer has no previous loyalty card in place. Challenges: This retailer had previously focused on non-personalized mass marketing and...
The retailer: One of the top 3 full assortment grocers in Germany The retailer is one of the top 3 German grocery retailers which has over 20 billion Euro yearly revenue and more than 2.500 stores, being on average 1.000 - 1.500 sqm in size....
To put it simply, today’s trends are tomorrow's normal. For now, though, real customer centricity and true 1:1 relationships between customers and retailers are still wishful thinking. Very few retailers use all available tools and technologies to put the customer at the center of all...
AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for anything via Google, how Facebook filters content on your news feed and...
So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail competitive with online. Personalization means the ability to offer consumers what they...
Inside the shoppers’ app arsenal Following my previous post: Besides “the internet”, what specific digital tools do consumers have at their disposal to navigate all the prices and promotional offers out there? Surely there must be some amazing apps for the world of FMCG retail...
In the brick-and-mortar retail industry it seems that everyone is largely self-absorbed and the focus is almost exclusively on the poor industry side, fighting for their existence, trying to prevent a meltdown due to e-commerce. Many companies nowadays are providing solutions with state-of-the-art technologies in...
Once in a blue moon, a clear and unchallenged winner climbs the rostrum of economic success by revolutionizing an industry - as seen with Apple, Amazon, Google. In academic terms, this is often described as blue ocean strategy. But typically, most companies’ “smartest” moves are...
Let's state the obvious: today's battle for a consumer's attention and share of wallet in the grocery retail industry is still fought with outdated price promotion tools like circulars, coupons, FSI and the like. Tools that were invented in the last century and have neither...
At virtually every retail conference I went to in the past couple of years, I was witnessing more or less intense discussions with two conflicting scenarios on how the (grocery retail) world would end: Some argued that all retail would go online eventually. Brick-and-mortar retailers...
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