Transforming shopping history into customer insights

Reading customers' minds is not easy. But with so many unique lifestyles, dietary trends, constantly changing preferences, and new brands introduced every week, it looks like retailers don't have any other choice. The good news is that with all the available customer data, it should...

How AI manages CPG’s couponing budgets more efficiently

Retailers, brands and couponing providers share a common challenge: how to best manage a limited promotion budget and prevent overshooting it when offering coupons to consumers? While the cost of distribution can be easily calculated, the cost of discounting (aka redemption) is difficult to predict. During...

The SO1 Supermarket Gym – What’s next

Applying the SO1 Supermarket Gym in software integration projects and upcoming research projects This is the last part of our interview series with Sebastian, our Chief AI Officer, on the Supermarket Gym. So far, we have covered: Part 1: Introduction to the Supermarket Gym – what it...

The SO1 Supermarket Gym – Fundamental Research

In our previous blog posts, we introduced the Supermarket Gym, a tool to simulate the shopping behaviour of individual customers. So far, Sebastian, our Chief AI Officer at SO1 (Segment of One), has explained the following: Part 1: Introduction to the Supermarket Gym – what it is and...

The SO1 Supermarket Gym – simulating behaviors and choices

How SO1 simulates individual shopper behaviors and choices with the Supermarket Gym We’re often asked what distinguishes SO1 (Segment of One) from other solution providers. One core aspect is our fundamental research work, which is closely tied to academic research. The following interview (edited for clarity...

How does SO1’s AI compare to Spotify’s?

Explaining latent properties — where meaning has no name Explaining AI is somewhat of a challenge, because for most humans outside of our development lab, the matrices of numbers don’t mean a great deal. So this post attempts a practical comparison. At SO1 (Segment of One) we operate in the...

SO1 AI – leading technology for leading results in retail

Massive impact of AI for retail The importance of AI in marketing has grown immensely in recent years: according to Forbes Magazine, 86% of marketing leaders believe that artificial intelligence will revolutionize marketing by 2020. McKinsey recently analyzed the potential impact of AI per industry. The...

Individual Discounts applied to anonymous customers

The retailer “Kaiser’s" was a traditional German supermarket chain that had more than 550 stores in three regions spread across Germany. The company history of Kaiser’s dates back to the 1880s. In the 1970s it was one of the biggest grocery retailers in Germany, but at...

How consumers respond to regular price promotions

When scanning through leaflets, do you really scrutinize all the offers or do you just search for the two or three products you usually buy to see if maybe they’re on sale this particular week? Take, for example, Nutella. Your kids love it and, let’s...

This is why our AI for Retail improves impact by +180%

Today, I looked at the recent numbers from one of our US retail clients we are serving through one of our partners. The SO1 Engine (developed by Segment of One) optimizes in the weekly emailing for the client to its CRM database by individually selecting...

Retail media + purchase history = boosting profitability

Retail media + purchase history = boosting profitability

Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disruptor is Amazon. Recently, Amazon announced its Amazon Marketing Services. AMS sounds friendly and down to earth, but given the history of Amazon's...

The grocery tech landscape 2018

Helping retailers grow with the latest technology The grocery retail market is becoming more and more digital- and data-focussed, attracting solution providers to offer innovations and new use cases. In order to not lose the overview, the recently published Grocery Tech Map 2018 can help...

The top 7 AI solutions for retail you shouldn’t miss

The top 7 AI solutions for retail you shouldn’t miss

AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for anything via Google, how Facebook filters content on your news feed and...

How we taught brick & mortar tills to go online

So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail competitive with online. Personalization means the ability to offer consumers what they...

Grocery shopping in 2017 – consumer, where art thou?

Grocery shopping in 2017 – consumer, where art thou?

In the brick-and-mortar retail industry it seems that everyone is largely self-absorbed and the focus is almost exclusively on the poor industry side, fighting for their existence, trying to prevent a meltdown due to e-commerce. Many companies nowadays are providing solutions with state-of-the-art technologies in...

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