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Rule-based targeting versus an AI solution for email recommendations

The partner: The international company is one of the top providers of customer intelligence solutions with worldwide business activities. It serves over 1,200 organizations, among them 15 of the world’s 25 largest grocery retailers and thousands of retail brands. The task: For two years, the partner has provided...

How we taught brick & mortar tills to go online

So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail competitive with online. Personalization means the ability to offer consumers what they...