SO1 is one of the driving forces of retailer digitalization:
Our powerful artificial intelligence truly understands what customers want and translates those insights into optimized promotional offers. SO1 helps retailers to better allocate their precious budgets.
The process is fully automated and aligned with the retailer’s objectives.
SO1 ranks existing promotional
offers and content according to individual preferences.
SO1 ranks offers AND adjusts individual discounts on a product to match a customer’s willingness-to-pay.
Our SO1 Engine creates a feed of content by ranking product-related information such as offers from circulars, coupons, product launches, and recipes according to a customer’s individual preferences and the retailer’s goals. The output is optimized to maximize customer satisfaction, redemption probability, and store sales.
Potential use cases include:
Untargeted and unranked: Circulars, FSIs, Coupons
Promotional offers targeted and ranked by customer preferences
SO1’s Optimized Discounts utilize the full potential of our AI – and require very little manual configuration.
Based on a predefined pool of promotional offers, the SO1 Engine selects, ranks and adjusts these offers to match a customer’s willingness-to-pay and to increase his or her purchase likelihood – in alignment with the retailers goals.
Individual discounts that match a customer’s willingness-to-pay significantly improve retailers’ profits. The SO1 Engine is also capable of determining if a customer will purchase campaign products anyway and thus drives truly incremental sales.
35, married, two children
living on a limited budget
58, single, no children
living on a good salary
SO1 provides retailers with a white label self-service platform for manufacturer brands, utilizing SO1’s full AI targeting and optimization power. SO1’s Programmatic Promotions make it possible to revamp the way promotions are executed – with retailers retaining full control and generating new revenues with brands.
Brands can easily launch, manage and track AI-powered campaigns in real-time and according to their specific needs, like generating trial sales and brand switching.
Brands love to allocate budgets to SO1’s Programmatic Promotions, as they offer an unparalleled ROI thanks to better-targeted offers, individually optimized discounts and a performance-based bidding model.
SO1 supports retailers implementing SO1’s solutions with a team of experienced Project and IT Operations Managers, a streamlined integration process, and easy-to-implement APIs.
5 steps need to be considered: