The innovative concept behind SO1’s Software-as-a-Service solution to grocery retail is simple – SO1’s AI understands with high precision if and what customers will buy without personalized offers and then which offers would increase basket size or trigger an additional shopping trip at any discount level.
With its unique ability to understand consumers’ preferences, even for categories or products that customers have never been observed buying, it can unify two seemingly contradictory objectives: to serve customers with offers they truly prefer and add additional items or shopping trips for the retailer at efficient discounts.
We believe that a perfect promotional offer should appeal to:
the individuality of your target consumer – i.e. a personalized experience in terms of product selection, discount, timing, and communication
your fundamental (and dynamic) objectives – i.e. increasing store traffic, winning customers back, driving incremental sales, pushing underrepresented categories, improving margins, reducing promotional spendings as well as internal efforts to create and manage offers
your brands' goals – such as gaining market share, supporting product launches, and outperforming the return on investment of traditional promotional options, allowing you to attract continued investments from brands
The SO1 Engine harnesses the latest in scientific advancements and cutting-edge machine-learning algorithms to create a dynamic artificial intelligence (AI) capable of processing an immense amount of data instantaneously.
The state-of-the-art software anonymously tracks shoppers’ purchasing habits and preferences in real time in order to predict which promotions would be most attractive to the consumer with unprecedented precision, accuracy, and efficiency.
SO1’s system was designed with grocery, drugstore and similar retailers in mind. But it can also be applied in all scenarios in which consumers make repeated decisions on consumer goods.
SO1 supports various communication channels, making it flexible in terms of integration into existing systems, tools and processes, and can also be employed to adapt to different business goals. For customers, redeeming individualized coupons is as simple as downloading an app, or scanning a card at a free-standing kiosk.
Despite the complexity of the programming behind the scenes, SO1’s AI can be installed and operational within 3 months. SO1’s experienced integration teams proactively support you throughout the streamlined integration process.
Working with retailers in real-time with millions of operations every day requires high performance and an absolutely reliable system. Moreover, information at the basket or item level is very sensitive data for all retailers. Here are some of the reasons why SO1 chose to work with Microsoft Azure* by default:
* SO1 is a certified co-selling partner
of Microsoft Inc.