Rule-based targeting versus an AI solution for email recommendations

The partner: The international company is one of the top providers of customer intelligence solutions with worldwide business activities. It serves over 1,200 organizations, among them 15 of the world’s 25 largest grocery retailers and thousands of retail brands. The task: For two years, the partner has provided...

Retail media + purchase history = boosting profitability

Retail media + purchase history = boosting profitability

Where the profit grows For a few years now, tech-driven challengers have been shaking up the establishment. Not surprisingly, in retail, this disruptor is Amazon. Recently, Amazon announced its Amazon Marketing Services. AMS sounds friendly and down to earth, but given the history of Amazon's...

Tech.Awards 2018 – And the winner is…

...still to be announced. But Retail Week has published its shortlist of finalists for the Tech. Awards which are part of the two day Tech. festival in September 2018 in London celebrating great innovations in retail technology. SO1 is proud to be chosen as one...

High Performance Computing in Java

High Performance Computing in Java

This article analyzes the current state of Java and JVM support for high performance computing. The focus will be on optimizations based on hardware architecture and avoiding synchronisation. It is assumed that your algorithm complexity is optimal or the best you can achieve but as...

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