We collaborate with renowned research institutes to develop state-of-the-art solutions and transfer them into retail practice. As a result, the research behind our technology has been awarded the prestigious EHI Science Prize 2020 and published by the Journal of Marketing Research.
Today, the average shopper has become immune to the bombardment of mass-produced coupons and offers. As a result, 59% of promotions globally don’t break even (Nielsen, 2016) – with retailers wasting billions on the wrong consumers, substitute offers, and exaggerated discounts.
Today’s consumers prefer streamlined, “me-focused” lifestyles over cluttered and spam-filled inboxes. The time has come for retailers to evolve the methods by which they truly connect with each individual customer again. Because 67% of customers have already switched vendors for a more consumer-like experience (SalesForce, 2018).
Our AI-based solution delivers precisely this personalized promotion experience via a fully autonomous and self-learning promotion channel that efficiently influences individual purchase decisions, flexibly adapts to your financial goals, and scales to millions of individual customers’ needs at the push of a button! Thus, SO1 supports 76% of consumers that expect companies to understand their needs and expectations (SalesForce, 2018).
From day 1 after integration, SO1 delivers measurable impact on your financial goals – essentially paying for itself.
More than half a dozen major grocery and drugstore retailers in the U.S. and Germany have already taken advantage of the SO1 solution, resulting in millions of optimized offers, incremental revenues and increased profits to date.
Net profit per $1 invested.
Depending on the chosen SO1 solution, number of consumers targeted and other assumptions.
Basket size increase per user.
Average of all retailers.
Higher redemption uplift.
Compared to leading AI solution from retail consultancy implemented at major US grocery retailer (15 week AB test).
Less discount
needed.
Compared to expert based system implemented at major German grocery retailer (8 week AB test).
SO1 has built the world’s most advanced AI for retail. This AI deeply understands each individual customer’s behavior, preferences, purchase likelihood and willingness-to-pay. Thus it is able to autonomously influence purchase decisions with unparalleled efficiency. With proven success.
SO1 has consistently outperformed any other solution.
Have a look at our latest case studies.
Besides the hard work, it's a fun and partner-like work environment, also very structured and professional although we’re still a startup.
The opportunity to try out new things, be crazy with product ideas, and to quickly iterate helps us to stay agile and to cater to our clients' needs. This and the tools and technologies we use makes working at SO1 an exciting job, every day.
Flying high & diving deep into large amounts of data is what makes SO1 a great place to work. Everybody understands the importance of in-depth analysis to understand the root cause, but with the needed focus and willingness to challenge the status quo.
“Neben der sehr positiven Umsatzentwicklung in den teilnehmenden Märkten ermöglichte uns SO1, individuelle Ziele innerhalb unseres Promotion-Kanals zu realisieren.”
- Dr. Henrik HaeneckeCEO 
