SO1 / Articles posted by Hendrik da Cruz
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January 8, 2019

How does SO1’s AI compare to Spotify’s?

Explaining latent properties — where meaning has no name Explaining AI is somewhat of a challenge, because for most humans outside of our development lab, the matrices of numbers don’t mean a great deal. So this post attempts a practical comparison. At SO1 (Segment of One) we operate in the...

Hendrik da Cruz
November 16, 2017

How we taught brick & mortar tills to go online

So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail competitive with online. Personalization means the ability to offer consumers what they...

Hendrik da Cruz