Retail Tech Update #1 — Articles and studies on retail innovation

In the first Retail Tech Update, we will take a look at how Amazon is trying to rule the grocery aisles, why discounter Aldi has the strongest emotional connection with its customers, and how the famous programming language Python is eating the world.

Amazon Wants to Rule the Grocery Aisles, and Not Just at Whole Foods

Amazon is considering redesigning over 500 Whole Foods stores into a new hybrid concept with pickup and delivery in mind, but also an area dedicated to fresh shopping. Read the whole story of how the e-commerce juggernaut entered the brick-and-mortar grocery market and what’s next. Read more…

Battle of the Brands: Consumer Disloyalty is Sweeping the Globe

92% of global consumers are cheating on brands and flirting with new ones — a study by Nielsen suggests. The most common reason to try a new brand is value for money (39%), followed by price promotion (32%). A promotion targeting can make a huge difference for the CPG brands, but to what extent retailers allow it? Read more…

 

Coupons and Ecommerce: Delivering on Grocery Shoppers’ Expectations of Value

Research has illuminated again how significantly promotions drive shoppers to buy more, buy sooner, and try new products. An interesting twist is that 44% of surveyed shoppers believe there are more promotions in-store than online. Read more…

dunnhumby’s Australian Grocer Retailer Preference Index 2019: The battle for the modern grocery shopper

In Australia, it’s the discount chain Aldi that has the strongest emotional connection with their customers. But everyday low prices and mass promotions are not the only way to achieve a positive price image — AI–based personalized offers delivered to the channels of customers’ choice can win their hearts while also improving retailer’s revenues. Read more…

#1 Retail Innovation Question: Build In-house Tech or Bring in External Solutions?

The big question every retailer asks: build in-house tech or bring in external solutions? A great article summing up the pros and cons of both approaches. Read more…

Python is Eating the World: How One Developer’s Side Project Became the Hottest Programming Language on the Planet

Our multicultural team of developers at SO1 speaks many languages, but they all share one — Python. Read the whole story about the amazing journey of this programming language and explore what’s next. Read more…

 

PS: We, at SO1, are constantly trying to keep up with the latest retail trends and now we’d like to share the best insights with you. Every now and then we’ll handpick the most interesting articles and studies about retail technology, promotion targeting, loyalty programs, customer experience, shopping behavior, and AI. If you don’t want to miss the next selection, subscribe to our newsletter below. 

 

Read next: Let the data speak: Revealing market structures in FMCG retail to drive demand



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