Guest lectures are frequently used to connect the two worlds of science and the industry. Often, both worlds are far apart from each other as scientists are way ahead with their developments compared to the ones from the industry. But sometimes, both worlds join forces...
Massive impact of AI for retail The importance of AI in marketing has grown immensely in recent years: according to Forbes Magazine, 86% of marketing leaders believe that artificial intelligence will revolutionize marketing by 2020. McKinsey recently analyzed the potential impact of AI per industry. The...
Helping retailers grow with the latest technology The grocery retail market is becoming more and more digital- and data-focussed, attracting solution providers to offer innovations and new use cases. In order to not lose the overview, the recently published Grocery Tech Map 2018 can help...
The retailer: The retailer is one of the leading German grocery discounters which has over five billion Euro yearly revenue and more than 2.000 stores. The retailer has no previous loyalty card in place. Challenges: This retailer had previously focused on non-personalized mass marketing and...
To put it simply, today’s trends are tomorrow's normal. For now, though, real customer centricity and true 1:1 relationships between customers and retailers are still wishful thinking. Very few retailers use all available tools and technologies to put the customer at the center of all...
AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for anything via Google, how Facebook filters content on your news feed and...
Once in a blue moon, a clear and unchallenged winner climbs the rostrum of economic success by revolutionizing an industry - as seen with Apple, Amazon, Google. In academic terms, this is often described as blue ocean strategy. But typically, most companies’ “smartest” moves are...
Let's state the obvious: today's battle for a consumer's attention and share of wallet in the grocery retail industry is still fought with outdated price promotion tools like circulars, coupons, FSI and the like. Tools that were invented in the last century and have neither...
At virtually every retail conference I went to in the past couple of years, I was witnessing more or less intense discussions with two conflicting scenarios on how the (grocery retail) world would end: Some argued that all retail would go online eventually. Brick-and-mortar retailers...
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