The Future of Retail

In the middle of Berlin, we are crafting the future of retail, so that retailers can optimize the promotions they offer their customers. The artificial intelligence we have developed is based on cutting-edge machine-learning algorithms. It analyzes customers’ purchase histories and calculates the right inducement (the combination of product, discount and time) that will as efficiently as possible persuade a customer to buy a product.

Our team comprises leading machine-learning experts, developers of real-time applications, as well as strong management with experience in the industry. For our employees, SO1 is more than a job – it’s their passion and fascination, for which SO1 provides a home.

SO1 is supported by leading tech investors.

So1 Berlin

Management

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Founder & CEO

RAIMUND BAU

MBA. Economist. Former brand manager and market researcher at Henkel.

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CPO

MAGNUS AUFSCHILD

Computer scientist. 10 years experience in consumer marketing and SaaS models in various start-ups.

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Director IT & Operations

HENDRIK DA CRUZ

Computer scientist. 15 years experience in till technology at Diebold Nixdorf.

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Chief Evangelist

DIETER EBBERS

Mathematician. Former director of market research in Western Europe at Henkel. 25 years experience in FMCG market.

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Founder & Fundamental Research

SEBASTIAN GABEL

Physicist. 10+ years experience in building revolutionary algorithms.

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VP Engineering

ANDREI STRUGARU

Computer scientist. Over 10 years experience leading people in automotive at Navigon, skobbler and Telenav.

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Director Customer Acquisition & Success

STEPHAN VISARIUS

MBA. Economist. 15+ years experience in FMCG & loyalty card market. Former head of trade marketing at Mars and head of brand sales at Payback.

German Board

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DR. BERTHOLD VON FREYBERG

More than 23 years experience in venture capital and technology in Germany and the US. Former program manager at Microsoft in Seattle.

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TOM BUEHLMANN

Ex-president of Catalina International and ex-president of EYC. Over 20 years experience in global sales, marketing and general management in CRM and technology driven, customer centric marketing service companies

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DIRK FREISE

Partner at Shortcut Ventures. Shortcut is focused on investments in early-stage start-ups in digitalization. Successful co-founder of two companies (handy.de, blau.de), that were subsequently sold.

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DR. HEINZ MÜLLER

Leading FMCG expert and former head of international sales at Henkel. More than 25 years FMCG experience.

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SASCHA STÜRZE

Founder & CPO of Analyx. Trained at McKinsey and inspired by possibilities of big data analytics.

US Board

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TOM SMALDONE

Head of US Advisory Board. Former President Convergys and Venture Partner at Insight Ventures. Successful exits with several startups in the US.

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TRISH CUCINELLI

Senior consultant with ample experience in the implementation and support of automated retail grocery promotion systems.

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JEFFREY SAITOW

Former senior director product management at Nielsen and vice president sales and retail services.

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ERIC WILLIAMS

Former CIO of Catalina Marketing. More than 20 years of couponing and retail-tech experience.

Our investors

Research partnerships

Data and Business partnerships

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